PROJECTS

Un avventura umana - Progetto di Andrea
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HUMAN ADVENTURE

A SAILING PROJECT

A TECHNICAL CHALLENGE

A BREAKTHROUGH FOR SUSTAINABILITY AND THE ENVIRONMENT

 
Andrea Fantini Racing launches a new sports campaign that turns into a great human adventure and a powerful marketing platform.

 

A project that will allow us to perfectly communicate our Mission and the values we believe in, that is, a sustainable lifestyle on an environmental, economic and social level, and to demonstrate that this is possible.

We want to make people realize that our choices define the future we are building. This is why we want to collaborate with companies and individuals who are concrete and consistent with the values they affirm, and who want to take action. We are looking for partners who wish to get on board and share with us this beautiful story.

The sports campaign schedules the participation in the most important Mediterranean and Oceanic regattas 2022, single or double handed and in crew, with the objective to strengthen the relationship with the partners we will team up at The Race Around 2023, an around the world in stages regatta.

 

The sports project and the human adventure tale will be combined with an integrated communication plan to be defined and implemented together with the partner(s), based on shared values, objectives and corporate strategy and exploiting the enormous potential of an ocean sailing project.

Collaboration opportunities will be based on these areas:

  • Brand/Product: global visibility throughout the sports program, regattas, training, events and situations at sea and ashore in Italy and abroad.

  • Contents: production of unique and original contents, continuously and coordinated with your strategy, multimedia, rough or goal-oriented.

  • Communication: a powerful and effective press and social media communication plan, based on storytelling that alternates technical-sports, human, environment and nature, storytelling and insights aspects.

  • Ambassador: 360-degree ambassador for official sponsor companies throughout the duration of the project.

  • HR/Internal Communication: we have developed a team building format events and experiential training on a sailing boat which has proved to be a very powerful tool for the direct involvement of stakeholders, also in terms of internal communication.

  • B2B: every event we will participate in, will be an opportunity for the sponsor to connect with national and international companies' network, and to create new business opportunities.

It is important to remember that the activities are specifically tailored to the needs and objectives of the new sponsor(s).